South Africa's cycling industry, like most elements of our incredible country, is a remarkably diverse environment. While the bright, flashy, and hyper-light carbon race machines and world's biggest Mountain Bike stage races enjoy the lion's share of attention, we at RushSports felt that there was a need to slow down and uncover the untold stories of those outlying dealers somewhat forgotten by the razzmatazz of modern life.
We welcome you to spend time browsing through the various Episodes below (8 will be uploaded in total) to get a feel for a side of the cycling community that you may never have known existed.
DESMOND LOUW is a Cape Town based photographer who specialises in capturing sports cars at their fastest. He is also renowned for his portrait photography where he passionately captures the essence of his subjects.
An avid mountain biker, Louw describes below, why he got involved with the CycloPlus Dealer Tour:
"As soon as the words 'karoo', 'adventure' and 'road-trip' were mentioned, I stopped dead in my tracks and said YES I'M IN! Cycling is not all about Strava and carbon wheels, it's also about community... and the Dealer Tour reminds us of the greater cycling community we belong to. There are some special people and places right on our doorstep. I'm so proud to show this off and to be part of this project."
"I am incredibly fortunate that my work and passion are one and the same - I love what I do"
~ Eugene Roux, owner of Cycleworx and proud Cycloplus DealerREAD MORE