South Africa's cycling industry, like most elements of our incredible country, is a remarkably diverse environment. While the bright, flashy, and hyper-light carbon race machines and world's biggest Mountain Bike stage races enjoy the lion's share of attention, we at RushSports felt that there was a need to slow down and uncover the untold stories of those outlying dealers somewhat forgotten by the razzmatazz of modern life.
We welcome you to spend time browsing through the various Episodes below (7 will be uploaded in total) to get a feel for a side of the cycling community that you may never have known existed.
DESMOND LOUW is a Cape Town based photographer who specialises in capturing sports cars at their fastest. He is also renowned for his portrait photography where he passionately captures the essence of his subjects.
An avid mountain biker, Louw describes below, why he got involved with the CycloPlus Dealer Tour:
"As soon as the words 'karoo', 'adventure' and 'road-trip' were mentioned, I stopped dead in my tracks and said YES I'M IN! Cycling is not all about Strava and carbon wheels, it's also about community... and the Dealer Tour reminds us of the greater cycling community we belong to. There are some special people and places right on our doorstep. I'm so proud to show this off and to be part of this project."
Rush Sports is the exclusive distributor for Southern Africa of the following leading brands: Santa Cruz and Juliana Bicycles, Maxxis and Onza Tyres, Enduro Bearings, Wheels MFG and Praxis Components, and CycloPlus, the leaders in universal bike parts. The images and content on this site are the property of Rush Sports, duplication or unauthorized use of this information may be subject to copyright infringement under the laws of South Africa. Should you have any questions, comments or suggestions simply visit our contact page above or email: firstname.lastname@example.org or call: +27333462300.
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