Features, articles and news:

 At the core of Rush Sports is its people and #WeRide Culture.  Across the board, from account managers to warehouse staff to management, the #WeRide energy permeates through everything we do as a company. Whether it is ensuring our customers have...

Big mountain riding is a nomadic existence. Meeting friends in far flung car parks. Pinpointing trails you're not sure are even rideable. Sending the ones you know are. Shiny new bling gets battered, shattered and bruised. That’s life. That’s how...

In the midst of a global pandemic, one of the most unsung heroes is undoubtedly the humble and omni-present delivery guy. Come rain, snow or literally the plague, we can always count on them to bring us anything and everything,...

Watch the behind the scenes action of the Santa Cruz Syndicate as they operated on another level in what was a sensational 2020 World Cup series and World Championships. And .... au revoir Loris, the flying Frenchie moves on from...

Safilo Group S.p.A. and Rush Sports Group are pleased to announce a strategic partnership and distribution agreement in Southern Africa.Safilo Group S.p.A. is an Italian company that designs, produces and distributes prescription frames, sunglasses, sports eyewear, ski goggles and helmets...

The Bullit is a big hitting machine that thrives when the trail gets steep and gnarly. Taking a more no limits approach compared to the Heckler MX, its 170mm travel, 38mm fork and DoubleDown tires reflect the smashability of this platform. It's best...

Santa Cruz's Heckler E-MTB platform is built to amplify the fun, delivering unrivaled trail agility thanks to its lower link driven VPP suspension layout. This latest iteration, the Heckler MX is built around Shimano's new and vastly improved EP8 drive unit and sports...

The G.O.A.T Rush Sports Director, Greg Minnaar once again delivered an absolutely sensational performance to clinch a record breaking 22nd Downhill World Cup victory at Friday's penultimate round of the 2020 UCI World Cup DH season in Lousã, Portugal. Just 48...

  Rush Sports recently announced the exciting news that it has expanded its footprint beyond Southern Africa with the establishment of Rush Sports United Kingdom. Operations in the UK are being led by Ingo Hilder, a 15 year veteran of the South African bike industry...

With over 30 million views, there is no denying that Danny Macaskill's Wee Day Out was a sensational hit ... check out how this wizard on two wheels and the Cut Media team were able to capture the action.     At Rush Sports #WeRide

Think about a sock design full of colour, detail and patterns with your brand on. The Sox Factory has mastered a printed sock formula that allows any design to be printed onto a sock with limited restrictions.  Difference between sublimation...

BAT Has Your Back! The team at BAT are stoked to unveil the brand's striking new look that is set to swoop into your local bike shop this October. The updated 2021 BAT range sees the addition of a high quality chain lubricant (available in...

Rush Sports is pleased to announce that from 1 October 2020 Ingo Hilder will join the company in the capacity of Sales Manager for the United Kingdom. Rush Sports Chief Operating Officer, Andre van Aarde:  “It is great to have Ingo...

South Africa is unquestionably a Mountain Biking Paradise. Immerse yourself in the sounds of the wild as Kevin Evans rides two of the Garden Route's trail jewels, Harkerville and Cairnbrogie.    Video by Jade Holing and Daron Chatz #WeRide

Rush Sports is proud to announce it has been awarded the distribution rights to SOX Footwear, South Africa's premium sock brand.  Sox Footwear and Rush Sports have signed a distribution partnership that will further expand Sox's reach within the South African...

Fun-loving 27.5-inch wheels, 130mm of lower-link VPP travel (paired with a 140mm fork) and radically confident-inspiring geometry including, new for any Santa Cruz bicycle, size specific rear stay lengths. It’s the kind of bike that makes any trail feel as...

APEX, the benchmark in quality entry-level mountain bikes offers insanely great value for money. Scroll down to explore the APEX range.   A900Men's 29er   A600Men's 26" A600 LLadies 26" A400Juvenile 24" Look no further than APEX for unbeatable value   

Rush Sports and Andre van Aarde are pleased to announce that from 1 May 2020, Brandon Els, will be returning on a permanent basis to the bicycle industry in the capacity of Chief Executive Officer of Rush Sports. Andre will...

The Santa Cruz Syndicate have unveiled Greg, Loris and Luca's 2020 team edition V10 machines ... while to the untrained eye they may look identical (other than the custom rider paint jobs) the devil is in fact in the detail. During...

If ever there was a pair of cliche cyclists, these two boets would be it. Hillarious paradoy by the team at Panther Punch TV ... follow them on Instagram @pantherpunchTV    

In an effort to assist in the opening up of South Africa's cycling industry during the national lockdown due to the Corona Virus pandemic, Rush Sports has hired the law firm Joubert, Galpin and Searle to provide expert legal opinion on the industry's...