Pon.Bike and Rush Sports Form Strategic Alliance

Pon.Bike and Rush Sports Form Strategic Alliance

August 08, 2018

Pon.Bike and Rush Sports announce a Strategic Marketing and Distribution Alliance effective from 1 August 2018 for the benefit of bicycle retailers and consumers in Southern Africa. Pon.Bike is the owner of a portfolio of leading global bike brands including Santa Cruz Bicycles, Cervelo and Focus.

Michael Sommer, the Pon.Bike EMEA Sales Director commented: 

“Rush Sports has caught our attention with their progressive marketing and the manner in which they conduct business in Southern Africa. It is a company that combines youth and experience to provide service excellence to its large and growing dealer network. Rush Sports makes a great partner for Pon.Bike. The next steps will be the availability, marketing and distribution of Cervelo and Focus by Rush Sports.”



 

Andre van Aarde, the Managing Director of Rush Sports commented:

"The Strategic Marketing and Distribution Alliance with Pon.Bike allows Rush Sports to service more segments of the Southern African bicycle market. Rush Sports will be able to provide a variety of brands to our loyal retail dealer network. It’s an honour for Rush Sports to add Cervelo alongside Santa Cruz Bicycles as these 2 brands are both segment leaders in the bicycle industry.” 

For more information on the Pon.Bike please visit: Pon.bike 

For more information on Rush Sports please visit: rushsports.co.za